About the Movement

About the Ghana Garden and Flower Movement

In 2013 Stratcomm Africa and partners initiated an Innovative Ghana Garden and Flower Movement and its flagship activity, the Ghana Garden and Flower Show. This movement seeks to create awareness among Ghanaians about the commercial, aesthetic and health benefits of horticulture and floriculture. It seeks to celebrate Ghana’s unique flora and fauna, whilst pointing people to the income generating and job creation opportunities inherent in them.

The movement also has the very important focus of promoting environmental conservation. Fundamentally the movement is designed to encourage the harnessing of our flora and fauna for national development and improved livelihoods.

Goals of the Movement

Ghana currently has a huge unemployment situation and a very youthful population. Out of an estimated population of 25 million, 55% of them are within the productive ages of 15 and 59, according to the Ghana Statistical Service. Recent statistics put unemployment figures at 5.2%, and many consider unemployment to be the most critical issue affecting the country. We believe that with the right national and individual orientation, policies, and drive, our rich flora and fauna could provide millions of jobs in our country.

Countries such as Colombia, USA, Holland, Kenya and Ethiopia earn millions of dollars annually from the horticulture and floriculture business. Ghana could easily be one of these countries if we collectively put our shoulders to the plough. The movement is designed to help generate the required awareness and positive attitudes and behaviours towards horticulture and floriculture in Ghana with the result also of helping to generate much-needed foreign exchange for the country. Currently, a lot of the flowers used in the country are imported at great cost, including using scarce electricity to power cold rooms in which the imported flowers are stored. Both for individuals, who take advantage of job opportunities, and for the nation, significant income can be generated from horticulture and floriculture.

It goes without saying that flora and fauna have important health and aesthetic attributes that are sometimes taken for granted. The movement seeks to provide a constant reminder to all that plants have medicinal and psychological benefits and flowers, particularly, bring out a lot of beauty.

It is often said that “when the last tree dies, the last man dies”. Flora and fauna preserve the environment and hence human life. Yet, it appears that this important benefit of flora and fauna is lost on many. Cultivation of gardens and flowers in our surroundings contributes to the preservation of our environment. It helps us save resources. For example, it helps to keep our homes cool, our surroundings clean and healthy and help us to spend less on health issues. Basically, “Flowers and Gardens are Great for Life” and we must use our God- given flora and fauna to protect and manage our environment and, thereby, enhance our lives and our surroundings.

The objectives of the Ghana Garden and Flower Movement

It was based on the strong belief that Ghanaians could benefit greatly from the potential that lies in horticulture and floriculture that Stratcomm Africa, together with interested experts in the industry, birthed the Ghana Garden and Flower Movement and initiated a campaign in 2013 aimed at promoting among Ghanaians positive attitudes and behaviours towards gardening and flowers, and highlighting the related business opportunities.

The objectives of the Movement can be summarized as follows:

  • Contribute to the development and implementation of a national Beautification and Gardening policy.
  • Contribute to making Ghana even more attractive as a tourist and investment destination
  • Contribute to foreign exchange generation through flower and vegetable cultivation and export
  • Contribute to employment generation.
  • Promote investment and entrepreneurship in horticulture and floriculture
  • Contribute to healthy lifestyles and beautiful surroundings.
  • Promote a culture of environmental awareness and friendliness, thereby facilitating environmental conservation